Femnet e.V.

This Sustainable Apparel Barometer is intended to promote an understanding of what best practice looks like in the world of sustainability in the apparel sector. It aims to help companies in the industry create even more robust strategies and practices. The textile and apparel sector is under intense scrutiny over its environmental and social impacts.

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Fashion has a major misinformation problem. While there have been attempts to debunk fashion misinformation, we have not taken the problem seriously enough. Fashion misinformation is part of the same society wide information disorder destabilizing democracies and undermining public trust. While we need not agree on a one-sizefits all solution to environmental and social problems, all players in fashion—from journalists and non-profits to consumers, suppliers and brands—need to agree on the facts, or hope for progress will fade from view.

This report aims to take a new approach, using the cotton industry as a lens through which to tackle misinformation. Most of the common claims about the cotton industry are inaccurate or highly misleading (from the idea that cotton is water-thirsty to the notion that it takes 20,000 liters of water to make a T-shirt and a pair of jeans). It is an ideal place to begin to unpack how misinformation operates. In this paper, readers will:

• Become critical consumers of data, using the cotton industry’s environmental impact as a case study.
• Learn how to debunk the most common myths about the cotton industry and gain much-needed context about water consumption and pesticide use in the cotton industry.
• Gain access to the latest and best available public data and context on cotton’s environmental impact to use in place of misinformation.

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In 2020, the British Fashion Council launched the Institute of Positive Fashion (IPF) to create a new industry standard for accountability by acting as a catalyst for change.

By its very nature, fashion encourages expression, offering the potential to connect citizens to global issues. However, the industry is facing unprecedented challenges to inspire and clothe consumers around the world while dramatically decarbonising and reducing the waste arising from its activities.
This report identifies ten priority action areas, each of which involves efforts across many different parts of the fashion ecosystem. Each action area is equally important and has the potential to amplify the effects of the others. They jointly contribute to the target outcomes, as shown under ‘10 priority action areas for realising the target state’ at the end of this summary and on pages 50-51 of the report.

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For decades, jeans have been at the heart of countless fashion collections. The Jeans Redesign guidelines encourage leading brands, mills, and manufacturers to transform the way jeans are made. Based on the principles of a circular economy, they're a blueprint for collective action to scale circular practices.

The guidelines are a starting point for industry to design and make products aligned with the principles of a circular economy. Making jeans that are used more, made to be made again, and made from safe and recycled or renewable inputs.

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Fast Fashion, billige Mode, kurz getragen und schnell entsorgt. Übrig bleiben Textilberge. Die Anbieter versprechen ihren Kunden nun Nachhaltigkeit und Recycling von getragenen Altkleidern.

Was taugt das Versprechen der Anbieter, neue Kleidung aus Alttextilien herzustellen?
ZDFzoom-Autorin Anne Kauth geht den Versprechen der Branche nach und findet heraus, dass die abgegebene Fast Fashion zunehmend die Altkleiderverwerter überfordert.

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