Femnet e.V.

This book covers the elements involved in achieving sustainability in textiles and Clothing sector. The chapters to be covered in three volumes of this series title cover all the distinctive arethe as earmarked for achieving sustainable development in textiles and the clothing industry. This second volume deals with the measurement of environmental and societal impacts across the textiles and clothing supply chain. It addresses this important aspect in a comprehensive way including the overall picture of environmental and societal impacts of textiles and clothing supply chain, environmentally sustainable clothing consumption, emerging green technologies and eco-friendly products for sustainable textiles, etc. This volume has a dedicated place to deal with the consumer phase impacts in the life cycle of clothing products, biodegradation of textile products, sustainable business development and its implications in textile sector. 

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Pressure over sustainability is constantly growing. Luxury goods companies are thus required to prioritize their corporate goals and to integrate sustainability into upstream supply chains (SCs). Nevertheless, it is getting difficult to find sustainable partners as a consequence of globally dispersed fashion SCs (FSCs). In order to commit to business sustainability, a luxury goods company must address and appraise not only its own but also its suppliers’ social and environmental performance. While there have been efforts in assessing environmental sustainability, to date, there are still gaps in the current literature in terms of social sustainability assessment and to what extent social sustainability could be integrated into contemporary decision-making processes. Prior research stress that having an integrated approach to investigate interactions among social, economic, and environmental dimensions is more practical than applying deep yet disconnected investigation in only one dimension. Nonetheless, it is important to underline that sustainability indicators do not ensure the same impact on all industries; henceforth sector-specific assessment frameworks need a further investigation. This study therefore attempts to synthesise both current and novel components in a comprehensive framework to appraise sustainability performance. The main contribution of this study is the proposition of a 360 Degrees Performance Appraisal model to evaluate the impact of SC operations on sustainability. Hence, this chapter provides an understanding of (i) how SC of a luxury goods company must be configured toward sustainability, (ii) how sustainability performance must be assessed through incorporation of a wide range of stakeholders, and (iii) how sustainability could be further advanced in luxury FSCs. Not only could this tool provide an integrated approach to value sustainability by encompassing all related stakeholders associated, but it could also help luxury fashion companies monitor, interpret and further improve their suppliers’ and sub-contractors’ sustainability performance. 

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Young, female consumers are driven to purchase apparel products from fast fashion retailers (e.g., Zara, H&M, Forever 21) because the products are limited in number (i.e., scarce) (Mittone and Savadori 2009), only available for a limited time (i.e., perishable) (Cachon and Swinney 2011), and inexpensive (Byun and Sternquist 2011). These appealing characteristics encourage positive attitudes and subsequent purchase behavior (Homer and Kahle 1988; Kahle 1980), which is likely to be impulsive (Bhardwaj and Fairhurst 2009; Verplanken and Sato 2011). However, feelings of regret following impulse buying behavior may lead to product returns (D’Innocenzio 2011). Based on this reasoning, the following hypotheses were developed: H1: Perceived perishability is positively related to attitude toward fast fashion retailers; H2: Perceived scarcity is positively related to attitude toward fast fashion retailers; H3: Perceived low price is positively related to attitude toward fast fashion retailers; H4: Attitude toward fast fashion retailers is positively related to impulse buying behavior in fast fashion retail environments; H5: Impulse buying behavior in fast fashion retail environments is positively related to negative post-purchase emotional response; and H6: Negative post-purchase emotional response is positively related to product returning behavior in fast fashion retail environments. 

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This paper examines the impact of corporate social responsibility behavior on the sustainability performance of focal companies and their partners in fast fashion supply chains. The attributes of sustainability and the mechanism of sustainability governance of the fast fashion supply chain are also discussed. From the perspective of strategic corporate social responsibility, we first analyze the motives for adopting sustainability governance in fast fashion supply chains, and identify seven competitive sustainable attributes of the fast fashion product based on sustainable development theory. Then, by establishing a sustainability governance framework, we identify seven factors that affect the sustainability governance decision-making and evaluate the efficiency and legitimacy mechanism of sustainability governance from internal and external perspectives. Finally, we explore the application of the governance mechanisms via a case study based on H&M’s seven sustainability commitments. The findings suggest that the core influence and centrality of a corporation should be strengthened from the perspective of internal governance, and stakeholders should collaborate to achieve sustainability governance throughout the entire fast fashion supply chain from the perspective of external governance.

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The purpose of this paper is to evaluate consisting consumption patterns caused by fast fashion with a new appearing form of consumption and retaining potentials as an alternative as well as sustainable form of fast fashion consumption. This research is set up on a theoretical background of scientific literature including governmental as well as press releases in order to evaluate the status quo of consumption and answering the research question. A new consumption pattern as well as an appearing economy of sharing can be stated including potential aspects of raising businesses and sustainable alternative forms of fast fashion. The framework of the research is limited to the textile and fashion industry in industrialized countries focusing on consumption in the twenty first century.

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