Femnet e.V.

This edited volume comprises ideas, visions, strategies, and dreams of entrepreneurs, managers, scientists and political experts who share their best practice experience relating to the joint goal of a more sustainable, humanistic, and responsible fashion industry. Readers will find a variety of approaches and strategies that in sum represent a rich pool of insights and cases for anyone interested in the study of new management perspectives and in the systematic advancement of sustainable fashion. In 14 chapters, international authors discuss topics such as Sustainable Business Models, Cradle-to-Cradle, Circular Economy, Human Rights, Ethical Supply Chain Management, Sustainable Fashion Consumption, Certification and Auditing, Traceability, Impact Measurement, and Industry Transformation. Business case studies include H&M, Filippa K, Melawear, Otto, Tauko, and Tchibo. Further brands that are discussed in the book are Prada, Burberry, Hermès, Hugo Boss, and many more.

The book demonstrates that sustainable fashion can hardly be realized by just one actor or by using just one business tool or governance instrument. The sustainable transformation of the textile sector requires concerted action of businesses, governments, NGOs, and consumers to clearly demonstrate a coalition for change and a willingness and power to end inhumane and unsustainable business practices in the 21st century. The sum of innovative approaches and solutions presented in this book shows that the momentum for change is strong and that mutual learning, respect and collaboration can lead to interesting and effective new paths of co-creation and shared responsibility in the fashion industry.

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This book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.

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This book provides a comprehensive overview of new insights into consumer behaviour mechanisms in order to shift practices toward sustainable fashion and to minimize the negative impacts of fast fashion on the environment and society. Concepts and techniques are presented that could overcome the formidable economic drivers of fast fashion and lead toward a future of sustainable fashion.

While the need for change in the fashion industry post-Rana Plaza could not be more obvious, alternative and more sustainable consumption models have been under-investigated. The paucity of such research extends to highly consumptive consumer behaviours regarding fast fashion (i.e. impulse buying and throwaways) and the related impediments these behaviours pose for sustainable fashion.

Written by leading researchers in the field of sustainable fashion and supported by the Textile Institute, this book evaluates fashion trends, what factors have led to new trends and how the factors supporting fast fashion differ from those of the past. It explores the economic drivers of fast fashion and what social, environmental and political factors should be maintained, and business approaches adopted, in order for fast fashion to be a sustainable model. In particular, it provides consumer behaviour concepts that can be utilized at the retail level to support sustainable fashion.

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Mutual capacity development is the FGG Alliance's distinct approach to capacity development, to ensure that civil society actors can speak with a loud, collective voice, have the necessary knowledge, advocacy skills and influence, and are able to undertake action freely and safely. In the latest publication, members of Fair Green and Global Alliance explained our distinct capacity development approach that can help address many of the world’s greatest problems. Whereas these problems manifest themselves most visibly and tangibly in low and lower-middle income countries, they are often rooted in global structures and systems. Therefore, solving them is not possible without global cooperation. This includes a concerted effort by strong civil society actors – located in many different places and using different types of leverage – to influence different decision-makers. Mutual capacity development ensures that civil society actors can speak with a loud, collective voice, have the necessary knowledge, advocacy skills and influence, and are able to undertake action freely and safely.

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Although it’s been five years since the Rana Plaza garment factory collapse, in many countries survivors’ right to compensation for death and injury remains reliant on voluntary donations fueled by media pressure. A new report, written by worker health and safety expert Dr Rebecca Prentice, compares and draws lessons from schemes to pay compensation to injured workers and dependents of those killed in the recent Ali Enterprises, Tazreen and Rana Plaza garment factory disasters. The report calls for the introduction and strengthening of national employment injury insurance schemes that are lacking in many garment-producing countries.

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