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License to Greenwash – How Certification Schemes and Voluntary Initiatives are Fuelling Fossil Fashion

The fashion sector is awash with certification schemes, sustainability labels and multi-stakeholder initiatives all seeking to steer the industry onto a greener course. As public and political awareness of the high environmental and social toll of the fashion industry has climbed the agenda, and scrutiny on brands has intensified, so has the visibility of certification schemes and voluntary initiatives pitched as holding the solutions.

The existence of such schemes serves a dual purpose for the brands. As the fashion industry is one of the least regulated sectors in the world, these schemes partially exist as a genuine attempt to move towards sustainability in the absence of environmental legislation. But they also enable the proliferation of ‘greenwashing’ on a remarkable scale.

Of more than 100 sustainability certification schemes in use in the textile industry and listed in the Ecolabel Index, this report by the Changing Markets Foundation provides a qualitative analysis of the ten best-known initiatives, with a focus on those that claim to address issues of circularity,  overproduction and the rise of fast fashion, end-of-life management and the elimination of toxic chemicals from production or manufacturing.

Herausgeber*in/Autor*in: Changing Markets Foundation

Medienart: Hintergrundinformation

Erscheinungsjahr: 2023

Zielgruppe: Student*innen, Erwachsene

Sprache: Englisch

Umfang: 56 Seiten
Bezug: kostenfrei zum Download (PDF-Datei)

Suchbegriffe: Greenwashing, Lieferketten, Multi Stakeholder Initiativen, Nachhaltigkeit, Siegel, Zertifizierungen