Recherchetool für Materialien Greenwash Danger Zone – 10 years after Rana Plaza fashion labels conceal a broken system More and more consumers are aware of the high environmental and social toll of fashion and prefer to make a responsible choice. But if they are trying to work out the sustainability of jeans, t-shirts or sneakers, they will be faced with a jungle of labels, tags, pictograms, acronyms and claims, most ofthem coming in green. Sustainability sells – even fast fashion is coloured in green now – the magic of marketing makes it possible. To reveal what lies beneath the green sheen, this report checks out some of these self-assessed marketing labels. What is the basis of the claims that are made, how reliable are they and what do they actually cover? Can consumers take these labels at face value, and are they independently verified? Herausgeber*in/Autor*in: Greenpeace Germany e.V. ; Autor*innen: Madeleine Cobbing, Viola Wohlgemuth, Yannick Vicaire Medienart: Hintergrundinformation Erscheinungsjahr: 2023 Zielgruppe: Student*innen, Erwachsene Sprache: Englisch Umfang: 27 Seiten Bezug: kostenfrei zum Download Suchbegriffe: Detox, Greenwashing, Label, Marketing, Siegel, Unternehmensverantwortung, Zertifizierung zurück
