Citizen Insights: Clothing Longevity and Circular Business Models receptivity in the UK

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The insights outlined in this report are based upon two large scale pieces of online consumer research commissioned by WRAP in the autumn of 2021.

Clothing Longevity: The objective of this work was to estimate clothing longevity for a wide range of clothing items and understand how these estimates are influenced by key factors like demographics, acquisition route and in-use behaviours.
Circular Business Models (CBMs): The objective for this work was to understand current citizen behaviours and receptivity to CBMs for clothing.

Herausgeber*in/Autor*in: WRAP; Autor*innen: Rachel Gray, Cristina Sabaiduc, Catherine Salvidge, Aggelina Doriza, Phil Downing

Medienart: Hintergrundinformation

Erscheinungsjahr: 2022

Zielgruppe: Student*innen, Erwachsene

Sprache: Englisch

Umfang: 34 Seiten
Bezug: Zum Download unter wrap.org.uk

Suchbegriffe: England, Konsum, Nachhaltigkeit, Recycling, Studie, Umweltschäden