As a new state meta-seal for eco-socially produced clothing, the ‘Green Button’ is intended to give consumers more orientation in the cash jungle in the future. The pilot phase is scheduled to start in September 2019. However, FEMNET and the Clean Clothes Campaign (CCC) warn against misleading statements.
The label suggests a completely fair and sustainable product through its addition ‘social & ecological – state-certified’. However, it does not cover the entire supply chain, but initially only refers to clothing and wet processes (washing, dyeing). This means that the often bad working conditions, for example in cotton cultivation or in spinning mills, are not checked. However, this is not made clear to consumers.
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