Verbrauchertipps

Which seal is to be trusted? Tips for the Jungle

More and more consumers want to buy ecologically and fairly produced clothing. No pesticides are to be used in the production process and workers in producing countries such as Bangladesh are to work in decent conditions.
Many companies use seals to promote supposedly eco-fair product lines. But it is not so easy to find your way in the jungle of seals. What's behind it?

Credible seals - what makes the difference?

  1. Independent audit: It is important that a company can be independently and externally audited by a multi-stakeholder initiative. An external review creates more credibility than own controls, which the company itself commissions and also pays for.
  2. transparency: The more transparent a company is, the better. Transparency means disclosure of the names of producers and countries, publication of the results of factory inspections (audits) and traceability of the origin of as many parts of a product as possible (track & trace).

Seal overview

There is still no uniform seal for ecologically and fairly produced products, so you should look for clothes that, if possible, wear both an ecological and a fair seal.

Seal list with explanations

Seal for social standards/working conditions

fairtrade cotton Special seal textiles FT fairwear

Seal for environmental standards

ivn naturtexgotsorganic content Oeko-tex logo

State metaseal for environmental and social standards

green button

Weak seals

bluesignTextile Confidence

More information about seals and standards