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In the face of weaker consumer spending and economic uncertainties, Hugo Boss has adapted its strategy. CEO Daniel Grieder emphasizes the focus on brand strengthening in 2026. On the other hand, workers in the supply chain are not strengthened. Hugo Boss leaves the important building protection agreement in Pakistan, trade unionists are dismissed at his own factory in Turkey. FEMNET, the umbrella association of critical shareholders and the campaign for clean clothing expect concrete answers at tomorrow's shareholders' meeting.
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