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Results report: Usage & Attitude ‘Self-reflection fashion consumption’

In recent years, Greenpeace has increasingly dealt with the topic of sustainability and (excessive) consumption in the field of fashion. Several studies have already been carried out in this context and
This article is about the attitudes and buying behavior of consumers. For this purpose, the motives and purchasing behaviour of young women in Germany were examined in more detail in a representative survey. In addition to the factual buying behavior, the individual significance of shopping for the individual and the extent of the addictive potential was also examined in more detail.

Scope: 48 pages
Reference: free of charge for download at Greenpeace.