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Black box: Online fashion retailing – how responsible and transparent are Zalando, Shein & Co.?

Digitalization is changing the balance of power in fashion capitalism. In Switzerland, three out of ten pieces of clothing are already bought online. The major online retailers and trading platforms in particular are growing rapidly: Zalando, Amazon, Shein and Co. have become dominant players in the global or at least European fashion market within just a decade. They increasingly influence the supply as well as the data, surfing behaviour and screen time of consumers. But how responsible and transparent are the digital players?

For our company check, we have examined ten of the most famous online retailers in Switzerland: About You, Alibaba, Amazon, Asos, Bonprix, Galaxus,La Redoute, Shein, Wish and Zalando. We wanted to know:

  1. Are supply chains transparent or are origins kept secret?
  2. Do online retailers provide living wages in supply chains, or do they tolerate poverty wages?
  3. How transparent is the logistics of the companies, and are the employment relationships safe or precarious?
  4. And what happens to returns? Will these be destroyed, or will the companies ensure that they are reused?

Scope: 54 pages
Reference: free of charge to Download at publiceye.ch