Recherchetool für Materialien Opportunities and barriers to more sustainable clothing consumption - First results of the InNaBe representative survey 2017 The representative survey as part of the InNaBe research project was intended to investigate a) which factors determine the consumption of and handling of clothing and b) to what extent the necessary changes towards more sustainable clothing consumption are supported by consumers and in which social segments sustainable innovations can be expected to be rapidly diffusioned and which obstacles or drivers exist. The following contents were taken into account in the survey: Awareness of the problem of clothing production and consumption Personal Importance of Fashion and Clothing Attitudes to buying clothes Requirements for clothing / purchase motives Scope of clothing purchase Duration of use of garments Reasons for sorting out clothes Attitudes towards socially and environmentally soundly produced clothing Attitudes to second-hand clothing Attitudes towards the use of offers that may contribute to the prolongation of the period of use of clothing, barriers Willingness to restrict clothing purchase/consumption Scope: 21 pagesReference: free of charge for download back
