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Consumption collapse due to fast fashion

In recent years, Greenpeace has increasingly dealt with the topic of sustainability and (excessive) consumption in the field of fashion. Several studies have already been carried out in this context and
This article is about the attitudes and buying behavior of consumers. In this study, Greenpeace focuses on the question: Where to put the old clothes? Today's textile trends are tomorrow's garbage. Fast fashion fashion brands are producing new trends at ever shorter intervals. Cheap copies of designer fashion are bought en masse and thrown away again. The worldwide old clothing markets are saturated. Real recycling hardly takes place. The only solution: Less is more.

Scope: 8 pages
Reference: free of charge for download at Greenpeace.