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After the Binge, the Hangover International Fashion Consumption Survey Insights the Minds of Clothing Consumers

A new survey, commissioned by Greenpeace, of the shopping habits of people in Europe and Asia finds that frequently buying tomany clothes, shoes, bags and accessories has become an international phenomenon. This is particularly striking in China and Hong Kong, but is alswidespread in Europe, with up thalf of consumers buying more clothes than they need and use. Consumers are nlonger shopping because they need something. On the contrary: Younger people in particular shop despite already having tomuch, longing for fulfilment and encouraged by social media and the ease of online shopping. However, shopping doesn’t make people happy as the excitement only provides a temporary fix.

Scope: 13 pages
Reference: free of charge for download at Greenpeace.