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White paper: The Great Greenwashing Machine Part 1: Back to the roots of sustainability

The white paper series aims to critically assess the extent to which the efforts of the fashion industry contribute to meaningful change or are a distraction that hinders real change. In this context, the Green Button is also evaluated: "The Green Button awards its seal of approval to garments if the brand concerned ensures that wages are at least equal to the national minimum wage or the industry standard (if higher). By pointing out to consumers that garments bearing the Green Button Seal are a responsible choice, the Green Button makes it more difficult to enforce living wages as the norm.

Scope: 31 pages
reference : free of charge to Download