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Secondhand Boom at Zalando and About You: Sustainable or smart business?

Secondhand, vintage, pre-owned – or simply used clothes. The business with old clothes is booming, because sustainability and recycling are in trend. Market analyses (ThredUp Resale Report 2019) confirm that the second-hand market has grown 21 times faster than the rest of the fashion trade in recent years.

Large online fashion retailers such as Zalando and About You now want to get away with the ‘eco hype’. With their own apps, they offer their customers to sell their old clothes. Sounds sustainable, but is it? Y-Kollektiv reporter Frederik Fleig took out his closet and tried out Zalando’s second-hand app ‘Zircle’.

To find out what happens to his clothes and what the heads of fast fashion companies expect from the new business model, he was on site at About You and talks to a representative from Zalando. Prof. Dr. Jochen Strähle, a professor of international fashion management, assesses the new business model. Why do fast fashion companies want to become sustainable?
In addition, reporter Frederik Fleig helps employees of the German Red Cross sort the donations and investigates the question of what happens to our clothes, which no one wants anymore.
What's behind Zalando's new online business and About You? And what happens if we no longer donate our old clothes in the future, but sell them to the big online retailers?

Duration: 20:20 minutes
reference : free of charge on YouTube