Consumer tips on eco-fair fashion Consumer tips on eco-fair fashion Fair fashion is the answer to the worldwide dramatic consequences of the exploitation of people and the environment by the globalized clothing industry. But which companies, labels and seals can be trusted? We give tips on where to buy fashion that is usually not yet fair (in the entire supply chain), but where brand companies at least make a serious effort to do so. And we talk about how sustainable consumption becomes a way of life. Gone are the days when many thought only of boring ‘eco-slippery looks’ when it came to sustainable clothing. A growing number of designers and fashion labels oppose this and set an example with exciting, modern collections not only for trends and styles, but also for human rights and environmental protection. Credible fashion companies take responsibility for the entire manufacturing process and a sustainable business style. Consumers can use their purchasing decisions to promote exemplary companies and show others what they can best understand and rethink: Fair fashion arrives and brings profits. Even today, the big brands can no longer do without product lines and colorful seals that suggest sustainability. back