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Brand Engagement with Next-Gen Materials: 2022 Landscape

Despite significant challenges in the fashion industry over the past few years due to Covid-19, we are encouraged by the number of brands using next-gen materials in their products. The number of fashion, automotive, and home goods brands interested in next-gen materials has increased along with the supply of next-gen materials. This market trend is not surprisingly given the increased consumer demand for animal-free and environmentally friendly products and the development of new technologies allowing for significant improvement in the aesthetics and performance of next-gen materials.

In this report, we explain three reasons brands are adding next-gen materials into their supply chains. First, and perhaps most importantly, is increased consumer demand for sustainable and animal-free products. Other reasons are the environmental benefit of next-gen materials over animal-based materials, including the continued animal cruelty when animals are used as commodities.

The majority of the report provides examples of products made from next-gen materials. Before now, there was no one source that listed how brands are working with next-gen materials and material companies.

Scope: 79 pages
Reference: free of charge to Download