Recherchetool für Materialien

Research Tool for Materials

The materials database contains media on our key topics of working conditions in the textile and clothing industry and the environmental impact of clothing. The types of media include studies, guidelines and reports, as well as films, podcasts and web tools.

The report “Ensuring safety and health at work in a changing climate” presents critical evidence related to six key impacts of climate change on OSH, which were chosen for their severity and the magnitude of their effects on workers: excessive heat, ultraviolet (UV) radiation, extreme weather events, workplace air pollution, vector-borne diseases and changes in agrochemical use. It includes the most pertinent evidence regarding worker exposures and the main safety and health impacts. It also summarizes examples of existing responses to these hazards, such as policies and strategies, laws, collective agreements, technical guidelines, training and advisory initiatives, awareness raising campaigns and workplace level actions.

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This report is published by CCC Netherlands in September 2016. It presents the results of a study into living wages, working conditions, living conditions and gender discrimination in ten garment factories in Karnataka and Tamil Nadu, South India. The ten factories under this research are supplying to various Dutch brands: C&A, Coolcat, G-Star, The Sting (Mills Brothers, Hallinger), MEXX Europe, McGregor Fashions, Scotch & Soda, Suitsupply and WE Fashion. All brands that have publicly acknowledged the importance of living wages.

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The purpose of this study is to critically examine, in the context of the Fast-Fashion industry, the relevance of Eco-Fashion on young consumers’ attitudes and perceptions of the brands, in order to disclose the relationships between Eco-fashion strategies and customers’ brand loyalty – or consumers’ purchase intentions. The research design reckons on a mono method, based on a quantitative online survey conducted among 216 targeted surveys from four age groups and two different countries (China – UK). The findings reveal that, despite fast-fashion consumers still lack of knowledge about the negative impacts of this industry, eco-fashion strategies are playing a prominent role in fast-fashion consumption. Besides, the growing significance of sustainability in the fast-fashion industry has impacted consumers’ attitudes towards the brands, thus influencing their customers’ loyalty and purchase decision-making. Academically, the value and originality of the research settings on the newness of thematic, since so far only few studies have focused on exploring the relationship between Eco-fashion and the Fast-fashion consumers’ perspectives of the brands. On the contrary, in the business field, Fast-Fashion retailers -in order to earn long-term profit have realized the importance of developing and implementing strategies aimed at exploiting the potentialities of the above-mentioned relationship. Therefore, this study has relevance also in terms of managerial implications for fast-fashion retailers, since it gives some suggestions that can help the latters to achieve economic profit.

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